Monthly Archive:: October 2008

How Branding Works

Who you know, has its benefits. But maybe even more important is who knows you. Great branding helps you get known. Great branding builds a relationship between you and your audience. And for a business, a blog, or any kind of endeavor, that relationship is the key to accomplishing whatever you set out to

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Corporate Branding

Making the brand the strategic ‘driver’ for the entire organization By K M Mahmud Hasan The concept of “brand” and the practice of “branding” have become two of the most bandied – and misunderstood – terms in today’s business lexicon. Not by me, you say? Think about it. Here are two short quizzes to

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Selection and Hiring Checklist

Want to recruit and hire a superior workforce? This checklist for hiring employees will help you systematize your process for hiring employees, whether it’s your first employee or one of many employees you are hiring. This hiring employees checklist helps you keep track of your recruiting efforts. This hiring employees checklist communicates both the

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The One That Satisfies

‘Human Resources’- the magic words are murmured by everyone in one context or the other. All businesses around the world are continuously looking for better ways to recruit smart brains. Much has been said and written about the factors behind the HR factors. Many companies are considering some innovative ways to impart skills, train,

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