Monthly Archive:: February 2010

Marketing research

Marketing research (also called consumer research) is a form of business research. The field of marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923. Marketing research is a systematic and objective study of problems pertaining to the marketing of goods and services. It

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Research always starts with a question to which we seek an answer using scientific methods. We define the question as a ‘Problem”. Research is often described as an active, diligent, and systematic process of inquiry aimed at discovering, interpreting and revising facts. The word research is derived from the French language; its literal meaning

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