Monthly Archive:: June 2011

বাবা দিবস

আগামী ১৯ জুনে বাবা দিবস. আমি কোনো দিন ই দিবস পালন করিনা….. বা করবও না.. কারণ আমার বাবা আমার মাঝের আছে. বলেনা সব শিশুরা ঘুমিয়ে আছে সব পিতার অন্তরে. আমি বলব সব পিতা গেছে আছে সব শিশুর অন্তরে. আমার বাবা cancer রোগ এ আক্রান্ত. তের অনেক কষ্টে দিন যাচ্ছে. রাদিও থেরাপি দিতে দিতে তের

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UMBRELLA BRANDING

When attempting to unite a series of brands within a single message, an “umbrella brand” strategy is one way to get your consumer, audience, or constituency to make you their first choice. An umbrella brand is a high altitude articulation of difference and benefits with several sub-conversations captured beneath. It unites a series of

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Multi branding

Sale of two or more competing brands by the same marketer. For example, the various dishwashing liquids made by Procter & Gamble to appeal to different segments of the market for that product. Marketers who use a multibrand strategy acquire greater market share than they could with fewer brands, even though one of their

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What is Brand Leveraging?

A brand leveraging strategy uses the power of an existing brand name to support a company’s entry into a new, but related, product category. For example, the manufacturer of Mr. Coffee™ coffee makers used its brand name strength to launch Mr. Coffee™ brand coffee. While coffee machines and coffee beans are in different product

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Corporate Identity, Brand Identity, and Brand Image

It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company’s presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally entail a change in

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Ingredient Branding

Ingredient Branding is as suggested: a strategic branding effort to communicate the benefits and strengths of an ingredient and component (tangible or otherwise) of a product to heighten its perceived value. The desired consumer response is "Wow. It’s got this inside." or "Let’s buy this because it’s made with that." There are many arguments

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