marketing Archive

What is marketing environment?

The actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. 1. Microenvironment The actors close to the company that affect its ability to serve its customers, the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. 2. Microenvironment The larger societal forces that affect

Continue Reading

Marketing research

Marketing research (also called consumer research) is a form of business research. The field of marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923. Marketing research is a systematic and objective study of problems pertaining to the marketing of goods and services. It

Continue Reading

Research

Research always starts with a question to which we seek an answer using scientific methods. We define the question as a ‘Problem”. Research is often described as an active, diligent, and systematic process of inquiry aimed at discovering, interpreting and revising facts. The word research is derived from the French language; its literal meaning

Continue Reading