research Archive

Marketing research

Marketing research (also called consumer research) is a form of business research. The field of marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923. Marketing research is a systematic and objective study of problems pertaining to the marketing of goods and services. It

Continue Reading

Research

Research always starts with a question to which we seek an answer using scientific methods. We define the question as a ‘Problem”. Research is often described as an active, diligent, and systematic process of inquiry aimed at discovering, interpreting and revising facts. The word research is derived from the French language; its literal meaning

Continue Reading

GENERAL PRINCIPLES OF MOTIVATION

Basic principles of motivation exist that are applicable to learning in any situation. The environment can be used to focus the student’s attention on what needs to be learned.Teachers who create warm and accepting yet business-like atmospheres will promote persistent effort and favorable attitudes toward learning. This strategy will be successful in children and

Continue Reading