Posted by Mahmud Hasan | Posted on 02-10-2008
Category : General Articles
The front lines of a corporate call center are often charged with emotion, and companies need to account for that when hiring and training workers to take on this critical role in customer contact, according to speakers at a recent Call Center Industry Forum sponsored by Wharton’s Financial Institutions Center.
“There is a growing need for workers who have to deal constantly with the public to manage emotions – and this is especially true for those on the phones,” said Steffanie Wilk <http://www.wharton.upenn.edu/faculty/wilk.html> , a Wharton management professor who has done extensive research on call centers.
Nancy Rothbard , professor of management at Wharton, presented the results of research on workers’ mood, performance and burnout conducted by her and Wilk at a large property and casualty insurer. During three weeks in May 2003, a group of 40 call center workers received computer prompts to answer four short questionnaires at the beginning and end of the day, and another two at random times, to gauge their mood. …Read the entire entry