General Articles

Choosing Colors for Your Presentation Slides

Introduction

Have you ever been at a presentation where you could hardly make out what was on the screen because the presenter used colors that made it hard to tell what was text and what was background? Have you ever done this in one of your presentations?

The choice of colors for presentation slides is one of the important decisions that must be made at the start of the process of developing your slides. Some organizations today dictate a template with corporate colors that must be used for all Read More…

How Branding Works

Mahmud HasanWho you know, has its benefits. But maybe even more important is who knows you. Great branding helps you get known. Great branding builds a relationship between you and your audience. And for a business, a blog, or any kind of endeavor, that relationship is the key to accomplishing whatever you set out to do.

Whether you’re trying to raise awareness, foster change, or increase sales, branding is an investment in making it happen. And when done well, you can leverage your brand for as long as you take care of it and keep it alive. Your brand has a job to do. And step by step, this is how it works to get you known. Read More…

Corporate Branding

Mahmud HasanMaking the brand the strategic ‘driver’ for the entire organization

By K M Mahmud Hasan

The concept of “brand” and the practice of “branding” have become two of the most bandied – and misunderstood – terms in today’s business lexicon. Not by me, you say? Think about it. Here are two short quizzes to get you started. Read More…

Call Centers: How to Reduce Burnout, Increase Efficiency

The front lines of a corporate call center are often charged with emotion, and companies need to account for that when hiring and training workers to take on this critical role in customer contact, according to speakers at a recent Call Center Industry Forum sponsored by Wharton’s Financial Institutions Center.

“There is a growing need for workers who have to deal constantly with the public to manage emotions – and this is especially true for those on the phones,” said Steffanie Wilk <http://www.wharton.upenn.edu/faculty/wilk.html> , a Wharton management professor who has done extensive research on call centers.

Nancy Rothbard , professor of management at Wharton, presented the results of research on workers’ mood, performance and burnout conducted by her and Wilk at a large property and casualty insurer. During three weeks in May 2003, a group of 40 call center workers received computer prompts to answer four short questionnaires at the beginning and end of the day, and another two at random times, to gauge their mood. Read More…

how to slove problems

Here is one of many possible models of problem solving.

1. Problem identification What is my concern?
2. Goal definition What do I want to achieve or change?
3. Brainstorming What can I do?
4. Consequences What might happen?
Read More…

How To Handle Difficult People

The job of any manager is how efficiently & effectively he handles people at work. It is a challenge as a manager to form coalitions of willing, eager, & ambitious people within the realm of your responsibility. Handling people at work is not always as easy as it looks like, more so when a manager has to handle difficult people. They can destabilize you if you cannot understand & handle them properly. Every difficult person in the form of a boss, colleague, subordinate, friend that you come in contact with is an opportunity for you to grow & develop into a stronger, more resilient – & more serene- manager. Read More…

Blogging In terms of Search Engine OptimizationBlogging In terms of Search Engine Optimization

In recent years, weblogs have grown from a band of sharp-tongued outlaws to the darlings of online marketing. From Stonyfield Farm Yogurt to the Republican National Committee, it seems that everyone has a blog, or two, these days. Whether you are an individual out to bring in an income through running ads on your site or a large business with a blog on the site as a way to create relationships with potential clients, you are today’s Big Thing on the Internet. Naturally, the major search engines should be catering to your every need. But you make it plenty hard for them! Your site lives and dies by content that changes every day, so it’s difficult for search engines—which are also trying to index the entire rest of the Web too—to keep up. But little by little they are catching up. Read More…

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