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	<title>K M Mahmud Hasan’s Website &#187; Branding</title>
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	<link>http://mahmudhasan.com</link>
	<description>www.mahmudhasan.com</description>
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		<title>My New Logo</title>
		<link>http://mahmudhasan.com/my-new-logo/</link>
		<comments>http://mahmudhasan.com/my-new-logo/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 07:15:18 +0000</pubDate>
		<dc:creator>Mahmud Hasan</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://mahmudhasan.com/?p=1378</guid>
		<description><![CDATA[This time my logo indicate the Royal in Me. I use lion as my character define me with lion in some extend. The color is gold refer to wealthy in mind.]]></description>
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		<title>My new training design: How Branding works</title>
		<link>http://mahmudhasan.com/my-new-training-design-how-branding-works/</link>
		<comments>http://mahmudhasan.com/my-new-training-design-how-branding-works/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 16:24:50 +0000</pubDate>
		<dc:creator>Mahmud Hasan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[What I do]]></category>

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		<description><![CDATA[I am designing a new training how branding works. It will be easy for a new marketing and company owner. Just wait for sometimes. For any information contact me @01714087897.]]></description>
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		<title>UMBRELLA BRANDING</title>
		<link>http://mahmudhasan.com/umbrella-branding/</link>
		<comments>http://mahmudhasan.com/umbrella-branding/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 03:16:18 +0000</pubDate>
		<dc:creator>Mahmud Hasan</dc:creator>
				<category><![CDATA[Branding]]></category>

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		<description><![CDATA[When attempting to unite a series of brands within a single message, an “umbrella brand” strategy is one way to get your consumer, audience, or constituency to make you their first choice. An umbrella brand is a high altitude articulation of difference and benefits with several sub-conversations captured beneath. It unites a series of sub-brands]]></description>
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		<title>Multi branding</title>
		<link>http://mahmudhasan.com/multi-branding/</link>
		<comments>http://mahmudhasan.com/multi-branding/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 02:53:55 +0000</pubDate>
		<dc:creator>Mahmud Hasan</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://mahmudhasan.com/multi-branding/</guid>
		<description><![CDATA[Sale of two or more competing brands by the same marketer. For example, the various dishwashing liquids made by Procter &#38; Gamble to appeal to different segments of the market for that product. Marketers who use a multibrand strategy acquire greater market share than they could with fewer brands, even though one of their brands]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Brand Leveraging?</title>
		<link>http://mahmudhasan.com/what-is-brand-leveraging/</link>
		<comments>http://mahmudhasan.com/what-is-brand-leveraging/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 02:47:54 +0000</pubDate>
		<dc:creator>Mahmud Hasan</dc:creator>
				<category><![CDATA[Branding]]></category>

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		<description><![CDATA[A brand leveraging strategy uses the power of an existing brand name to support a company’s entry into a new, but related, product category. For example, the manufacturer of Mr. Coffee™ coffee makers used its brand name strength to launch Mr. Coffee™ brand coffee. While coffee machines and coffee beans are in different product categories,]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Corporate Identity, Brand Identity, and Brand Image</title>
		<link>http://mahmudhasan.com/corporate-identity-brand-identity-and-brand-image/</link>
		<comments>http://mahmudhasan.com/corporate-identity-brand-identity-and-brand-image/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 02:44:38 +0000</pubDate>
		<dc:creator>Mahmud Hasan</dc:creator>
				<category><![CDATA[Branding]]></category>

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		<description><![CDATA[It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company&#8217;s presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally entail a change in brand]]></description>
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		<title>Ingredient Branding</title>
		<link>http://mahmudhasan.com/ingredient-branding/</link>
		<comments>http://mahmudhasan.com/ingredient-branding/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 02:44:02 +0000</pubDate>
		<dc:creator>Mahmud Hasan</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://mahmudhasan.com/ingredient-branding/</guid>
		<description><![CDATA[Ingredient Branding is as suggested: a strategic branding effort to communicate the benefits and strengths of an ingredient and component (tangible or otherwise) of a product to heighten its perceived value. The desired consumer response is &#34;Wow. It&#8217;s got this inside.&#34; or &#34;Let&#8217;s buy this because it&#8217;s made with that.&#34; There are many arguments for]]></description>
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		<slash:comments>0</slash:comments>
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		<title>logo of the bdfair365.com.</title>
		<link>http://mahmudhasan.com/logo-of-the-bdfair365-com/</link>
		<comments>http://mahmudhasan.com/logo-of-the-bdfair365-com/#comments</comments>
		<pubDate>Sat, 31 Jul 2010 14:43:01 +0000</pubDate>
		<dc:creator>Mahmud Hasan</dc:creator>
				<category><![CDATA[Branding]]></category>

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		<description><![CDATA[I have designed the logo of the bdfair365.com.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>BRAND YOURSELF</title>
		<link>http://mahmudhasan.com/brand-yourself/</link>
		<comments>http://mahmudhasan.com/brand-yourself/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 13:24:03 +0000</pubDate>
		<dc:creator>Mahmud Hasan</dc:creator>
				<category><![CDATA[Branding]]></category>

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		<description><![CDATA[In today&#8217;s world, personal branding is essential. The job market is crowded and competitive. To make your mark and have an edge over others you need to have a clear idea of what you have and what you have to offer (and to whom)? What makes you different from other players in the same field?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Learn how to develop a &#8220;winning&#8221; business name</title>
		<link>http://mahmudhasan.com/learn-how-to-develop-a-winning-business-name/</link>
		<comments>http://mahmudhasan.com/learn-how-to-develop-a-winning-business-name/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 08:14:33 +0000</pubDate>
		<dc:creator>Mahmud Hasan</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://mahmudhasan.com/?p=579</guid>
		<description><![CDATA[Your company name should have a common thread that leads to the core of the business. When this isn&#8217;t taken into consideration often mistakes are made. The same marketing energy that you use to develop your business name needs to flow throughout all integral parts of your business. Your business name means everything when it]]></description>
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