Communication is derived from the Latin word communis, which means, “ to share” that is, sharing of ideas, concepts, feelings and emotions. The science of communication is almost as old as man himself. Form time immemorial; the need to share or to communicate had been felt. Different vehicles / channels were identified and subsequently improvised for the purpose of transmission of ideas and concepts. A study of these channels enables us to gain an insight into the process of communication.
Before a definition of communication is arrived at, a few queries, which arise in the minds of the readers, have to be answered. What is the importance of communication? Why should it be studied? Why should the channel be analyzed and examined?
The importance of communication can be gauged from the fact that we are communicating in some from or the other almost every moment of our lives. Whether we are walking,, talking ,playing, sitting, or even sleeping, a message is being formulated and transmitted. Man, who is a social animal, is constantly interacting with other individuals. For him it is necessary to understand the art of communication and apply or modify it in a suitable manner. Man possesses the ability to communicate, which is much more than a composition of certain symbolize or to understand concepts in terms of images or symbols. It is this ability that helps him to communicate. Communication then, it may be stated, is much more than an understanding of the spoken or written language. It is a composite of symbols, gestures, and illustrations that accompany either the spoken or the written word.
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